![]() ![]() Brand identity? Another term for repetition. Anyone thinking about a startup knows one of the first things you need is a strong logo to feature on your website, business cards, social media and more. Current packaging design is heavily embracing beautiful illustrated patterns. Repetition can be important beyond one printed product. If three things are in blue italic sans-serif, you’ve created a motif and are back in control of your design. If only one thing on your band poster is in blue italic sans-serif, it can read like an error. That’s ok! It’s often said that repetition unifies and strengthens a design. If you limit yourself to two strong typefaces or three strong colors, you’ll soon find you’ll have to repeat some things. As you add fonts, you dilute and confuse the purpose of your design. That’s because contrast can be effectively achieved with two strong fonts (or even one strong typeface in different weights). How will your audience know what is most important if everything is in bold?Īs you seek out examples of really strong, effective design, you’ll notice most designs only feature one or two typefaces. If you plan to work with type, understanding contrast is incredibly essential because it means the weight and size of your type are balanced. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable. ![]() Contrast creates space and difference between elements in your design. ContrastĬontrast is what people mean when they say a design “pops.” It comes away from the page and sticks in your memory. Asymmetrical designs are bolder and can bring real visual interest and movement (more on that later!) to your composition. Symmetrical designs are always pleasing, if not occasionally boring. On the other hand, asymmetrical design uses opposite weights (like contrasting one large element with several smaller elements) to create a composition that is not even, but still has equilibrium. Symmetrical design creates balance through equally weighted elements aligned on either side of a center line. Without balance, your audience will feel as if their eye is sliding off the page. Just like you wouldn’t put all your furniture in one corner of a room, you can’t crowd all your heavy elements in one area of your composition. ![]() The weight can come from color, size, or texture. Never forget that every element you place on a page has a weight. Like writing without an outline or building without a blueprint, if you start your composition without a clear idea of what you’re trying to communicate, your design will not succeed. Learn about color theory and use strong color combinations to make the band name pop. Or you could put it in the strongest, boldest type. If the band’s name is the most essential information, place it in the center or make it the biggest element on the poster. Let your brain organize the information and then lay out your design in a way that communicates that order. You should ask yourself: what is the first piece of information my audience needs to know? Is it the band? Or the concert venue? What about the day and the cost of attending? Say you’re creating a poster for a concert. The first of the 7 design principles is emphasis, referring to the focal point of a design and the order of importance of each element within a design. Poster design by miai313 for Handel’s Messiah Rocks Either way, knowing these principles and how to use them will make your next project stand out. Learn more about the 7 basic principles of design by watching the video below or reading the rest of the article. If the design is missing that balance, it will be weak and ineffective. Graphic design, like any discipline, adheres to strict rules that work beneath the surface to make the work stable and balanced. You will probably find yourself with a design that is muddled, unfinished, or well, just plain ugly. ![]() Maybe you’re thinking, ‘But wait! I thought design was all about creativity?’ If you’re an entrepreneur or designer who’s just starting out, you might be tempted to go wild and combine the first five typefaces and colors that catch your eye, believing you’re creating something fresh and new. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus. The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.ĭesign differs from art in that it has to have a purpose. The principles of design are the rules a designer must follow to create an effective and attractive composition. ![]()
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